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Slipknot web tease campaign is their ‘foreplay’

Slipknot frontman Corey Taylor believes the band have delivered a perfect act of “foreplay” in the online campaign leading up to the release of 5. The Gray Chapter.

They blacked out their website and social media channels earlier this year before returning with a run of teaser clips over the summer. Lead track The Negative One was accompanied by a video featuring none of the band, then fans were alerted that the promo for lead single The Devil In I would reveal the members’ new masks.
 

Taylor tells WAAF: “How this band built its foundation was street level, word of mouth, people talking about us, That’s really just what the internet is. We’ve learned how to use these tools - we’ve been able to take an old-school approach with mystique, anticipation and excitement, which I think is a lost art. People are more prone to just throw up onto the internet: ‘There you go, there is is, and let’s pray to God it’s a hit.’ We love the foreplay of it. We love building that up and just getting it to that fever pitch just before it's about to explode, and then giving the audience every ounce of payoff it deserves.”  

 

.5: The Gray Chapter” is due in stores October 21st on Roadrunner. Pre-Order the brand new album now from iTunes / Amazon.com

5 Comments
Posted on 15 Sep 2014 by ash
by paula%20gilliland @ 16 Feb 2020 10:52 pm
L
by chris irons @ 16 Feb 2020 10:52 pm
Its to bad your ticket prices are thew the roof because theres no way I can afford to see you guys.I don't know if its ticketmaster or you.But i think its FUCKED! The show is Nov 6th Omaha NE. I wish i could. Chris Irons
by mitch racine @ 16 Feb 2020 10:52 pm
Who the fuck is the new drummer
by CL @ 16 Feb 2020 10:52 pm
80 bucks is a decent price for ga pit.. i just wish nc had a closer show than nashville or baltimore.. i really wanna see u guys and im sure the rest of the maggots in nc do as well. Hit raleigh nc Corey!
by butik @ 16 Feb 2020 10:52 pm
Самогонный аппарат МАГАРЫЧ Эксклюзив - это флагманская серия среди самогонных аппаратов от Челябинского Завода Бытовых Товаров!
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